VIRTU Resort & Residences Joins HoteliersGuild
VIRTU Resort & Residences Joins HoteliersGuild in a Strategic Collaboration Around Luxury Hospitality
#DEEPERLUXURY Released Today Including an Op-Ed by VIRTU Founder & CEO Sandi Lesueur
VANCOUVER, Canada – May 17, 2024 – VIRTU Resort & Residences, a new luxury wellness hospitality and real estate company, announces its strategic alignment with the HoteliersGuild stemming from a shared interest in sustainable luxury.
Envisioning a multifaceted partnership, VIRTU and the HoteliersGuild are exploring several initiatives, including:
Joint programs, workshops, or scholarships to deepen understanding of sustainable practices, Indigenous cultures, and luxury hospitality.
Hosting forums where experts share insights, trends, and innovative practices, fostering cross-industry collaboration.
Initiating projects that actively involve local communities, contributing to their well-being and cultural preservation.
Collaborative campaigns highlighting shared values and unique offerings to enhance brand visibility.
The collective commitment to planetary regeneration sets the stage for a unique and sustainable collaborative approach to luxury hospitality. The announcement coincides with the launch of #DEEPERLUXURY, a groundbreaking publication by HoteliersGuild dedicated to exploring sustainable practices and luxury within the hospitality industry.
VIRTU Resort & Residences is honoured to be included in the inaugural edition of #DEEPERLUXURY. Download a copy here.
"I am passionate about our collective commitment to sustainable luxury," says Lesueur. "I look forward to working with Frank M. Pfaller and the league of world experts who are part of the HoteliersGuild and share our curiosity and dedication."
The collaboration between VIRTU Resort & Residences and HoteliersGuild signifies the power of collaboration to evolve luxury hospitality and set new standards for sustainability, innovation, and holistic well-being.
"At the HoteliersGuild, we welcome the opportunity to work with the VIRTU team, rallying around visionary projects with sustainable luxury, guided by our shared and deep commitment to excellence in hospitality and social responsibility,” says Frank M. Pfaller, Founder President of the HoteliersGuild. “Our efforts not only strive to elevate industry standards but also to cultivate opportunities for underprivileged talents, particularly young women. Together, we are redefining the future of luxury hospitality, ensuring that our legacy is as enduring as it is impactful."
About HoteliersGuild
The HoteliersGuild is a consortium of elite hospitality leaders dedicated to enriching the luxury hotel industry. Championing exceptional service standards, innovative practices, and a commitment to excellence in luxury hospitality, this non-profit/non-political private society offers services ranging from networking opportunities with industry leaders to sharing cutting-edge trends and practices in hotel management and supporting next-gen professionals via the SIRIUSACADEMY scholarship awards. Membership in HoteliersGuild is by invitation or referral only, in accordance with the organization's Code of Conduct. Prospective members who align with the values and objectives of HoteliersGuild are encouraged to reach out for more information on how to become part of this esteemed community via hoteliersguild.com.
About VIRTU Resort & Residences, Ltd.
Redefining luxury hospitality with lifestyle-medicine, cultural experience and local and Indigenous partnerships, VIRTU Resort & Residences is a design-forward enterprise with a mission to “inspire your spirit.” Devoted to creating responsible recreational real estate communities and wellness hospitality experiences and sustainability standards, VIRTU is based in Vancouver, British Columbia, Canada. Its approach fosters regeneration like no other: fiscal to cultural, personal to planetary. VIRTU honours the Indigenous Peoples as the traditional custodians of the land on which we operate, committing to respect their heritage, values and ongoing contributions to communities globally.